Turn product demand
into profitable growth.

For ₹100–300 Cr product businesses ready to grow beyond discounts. We bring media, marketplaces and customer demand together so more people find, choose and buy your brand.

STRATEGY × MEDIA × COMMERCEBUILT FOR THE REAL ECONOMICS OF GROWTHSCROLL TO EXPLORE ↓
THE PLATFORMS WE CONNECTMetaGoogleAmazonFlipkartMeeshoBlinkitZepto

Sales are growing.
Is your brand growing with them?

More ads should mean more demand, not just more reports. We look at what customers buy, what the channel costs and what your business keeps.

A sale is not a win if marketplace fees, returns or discounts take the profit away. We connect advertising to product availability, conversion and margin so growth makes sense beyond the ad account.

How we connect the dots
01Demand created, not just captured
02SKU and market economics, not blended vanity metrics
03Media decisions informed by inventory and margin

From discovery to delivery.
One connected growth plan.

Media that fits how your customers discover, compare and buy products. No platform is included just to fill a media plan.

01

Meta Ads

Create demand before the search.

Prospecting by buying occasion, language and market cluster; creative testing by hook, format and audience; conversion API, catalogues, remarketing and click-to-WhatsApp routing.

READ THE RIGHT SIGNAL → Qualified conversations · incremental reach · creative fatigue
02

Google Ads

Capture demand with context.

Search intent architecture, negative-keyword hygiene, Performance Max governance, Merchant Center feeds, location signals and conversion-value rules tied to real business outcomes.

READ THE RIGHT SIGNAL → Search share · qualified conversions · marginal acquisition cost
03

Marketplace media

Win the shelf where the search happens.

Amazon, Flipkart and Meesho: listing readiness, SKU-level unit economics, sponsored placement, query harvesting, organic rank and inventory-aware bidding.

READ THE RIGHT SIGNAL → TACoS · contribution after fees · new-to-brand orders
04

Quick commerce & food

Win the moment of need.

Blinkit, Zepto and Zomato: assortment, in-app sponsored shelf visibility, city-level demand pockets, basket attach and stock-led repeat behaviour.

READ THE RIGHT SIGNAL → In-stock rate · basket share · city-level contribution
05

Category & B2B media

Match the channel to the buyer.

Myntra campaigns for fashion and lifestyle discovery. LinkedIn for considered B2B demand, audience qualification and lead routing. These channels are activated only where the product and buyer fit.

READ THE RIGHT SIGNAL → Qualified enquiries · product discovery · contribution
Consumer product team reviewing inventory and commercial performance

What happens after the click is the strategy.

Creative. Availability. Conversion. Repeat. Contribution. One system, not five disconnected reports.

Plan. Test. Learn.
Then scale what works.

01 / MAP

Find the profitable pockets.

Read margins, SKU mix, geography, stock coverage, buying occasions, search demand and channel conflict before allocating media.

02 / INSTRUMENT

Make the signal trustworthy.

Set up events, UTMs, conversion APIs, product feeds, consent-aware measurement and a definition of a qualified action.

03 / TEST

Make creative a hypothesis.

Test offers, language, audience, landing paths and placement at the market-cluster level—not just new colours on the same ad.

04 / SCALE

Move money with evidence.

Reallocate by incremental contribution, not the prettiest in-platform ROAS. Feed sales and inventory reality back into the next sprint.

See what your budget
could actually do.

Choose your industry, target markets, platform and budget to explore a practical starting scenario. Results are estimates, not promises.

BUILD YOUR SCENARIO
Focus cities optional, select multiple
No city selected: model covers your chosen market type.
SPEND BASIS

Discovery, retargeting and click-to-message. Distribution coverage and retailer availability matter as much as digital demand.

DIRECTIONAL SCENARIO 30 DAYS / META ADS / TIER 2 CITIES
MODELED MEDIA INVESTMENT₹3,00,000
Estimated reach9.5 Lpeople · at 3.1 frequency
Impressions27.3 Lmodeled exposures
Estimated visits28,964₹10 modeled cost / visit
Potential orders1,318₹228 modeled cost / action
Illustrative gross order value₹34,26,398
Value / media spend11.4×

Planning estimate only, not a guaranteed outcome. Results vary by industry, location, platform, campaign objective and your order value. Local media prices and conversion rates change constantly. Revenue shown is gross potential order value, not profit; service pipeline is not booked revenue. Fees, returns, stockouts and actual sales are not included. Validate against your own campaigns before committing a budget.

The right support for
your next growth stage.

Three levels of engagement. Each designed around a decision your business needs to make—not arbitrary ad-spend tiers.

Growth Audit

For an owner who wants to know where the next rupee should go.

3–4 weeks · fixed scope
  • Review product margins, order values and best-selling SKUs
  • Audit Meta, Google and marketplace accounts for wasted spend
  • Check pixel events, conversion tracking and catalogue data
  • Review search terms, product listings and stock availability
  • Map the best cities, audiences and channels to test
  • Agree on targets for cost per sale, lead quality and contribution
WHAT YOU WALK AWAY WITH

A clear opportunity map, measurement fixes and a 90-day action plan.

Discuss this package

Market Launch

For a business ready to prove demand in a few important markets.

90 days · managed pilot
  • Everything in the Growth Audit
  • Build campaigns across selected media and commerce channels
  • Create and test product messages, offers and ad formats
  • Improve product pages, feeds and landing journeys
  • Set up remarketing and qualified enquiry routing
  • Review spend, sales, stock and margin every week
  • Set clear rules for scaling or stopping each test
WHAT YOU WALK AWAY WITH

A market-by-market view of what sells, what it costs and what to do next.

Discuss this package

Scale Partnership

For a brand managing more products, cities and channels.

Ongoing · tailored scope
  • Everything in Market Launch
  • Manage Meta, Google, LinkedIn and relevant marketplaces
  • Plan Amazon, Flipkart, Meesho and quick-commerce visibility
  • Run ongoing creative and audience tests by city and SKU
  • Connect media decisions to inventory and distributor feedback
  • Report acquisition, repeat orders, fees and contribution
  • Review investment priorities with your leadership team
WHAT YOU WALK AWAY WITH

An accountable growth team that connects marketing investment to business results.

Discuss this package

Scope and fees are tailored after a discovery conversation; media spend, production and platform fees are scoped separately.

Tell us where growth gets stuck.

Share your products, markets and current spend. We’ll discuss a practical starting plan for your business.

START A CONVERSATION
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